OHLA has joined forces with WTC, a global partner with more than 35 years of experience specializing in employer branding, in its strategy to attract the best talent in the regions where it operates. Together, they have launched the “Will you help us transform the world?” project to promote OHLA’s positioning as an employer brand.
The main objective of this alliance is to put the employee at the center of the organization. To this end, OHLA, a global infrastructure group, has been supported by WTC in defining an employer branding and digitalization strategy focused on human capital management.
The vision of the new trends in human resources management, the new models of employee experience, or the firm commitment to technological innovation to manage very diverse profiles in global companies have been some of the most relevant points of this collaboration.
For Gonzalo Targhetta, General Manager of Corporate Resources, “the positioning of OHLA as a global employer brand, highlighting the company’s principles and excellence as a global infrastructure group, is a great challenge that will facilitate the company’s growth and that we are tackling hand in hand with WTC”.
According to Pedro García-Cano, General Manager of WTC, “OHLA’s strategy as an organization, together with its commitment to the employee experience and its vocation to advance in HR marketing, provide this project with all the components to make OHLA a benchmark in employer branding”.
Looking to the future
With an eye on the future and the new generations of professionals, OHLA is committed to talent in all its business areas. A talent that is based on knowledge and the ability to adapt, but also on diversity.
Talent is a differential value for companies and a strategic asset within the corporate culture. That is why companies must have a value proposition for the employee.
The company invites those who wish to join its project, believing that talent, enthusiasm, commitment, and professionalism are the necessary impetus to transform the world and multiply the opportunities for human progress and growth through the development of planet-friendly infrastructures.